A level playing field? Reflecting on the advantages and challenges of amateur media production under convergence culture

This paper engages the concept of Henry Jenkins’ Convergence culture and how it subconsciously affected the three media outputs I co-produced during my time as a graduate student. Focusing on the aspects of Convergence culture, namely the renewed relationship between the consumer and the producer, p...

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Bibliographic Details
Main Author: Aranzaso, Chad A.
Format: text
Language:English
Published: Animo Repository 2022
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etdm_comm/5
https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1003&context=etdm_comm
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Institution: De La Salle University
Language: English
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Summary:This paper engages the concept of Henry Jenkins’ Convergence culture and how it subconsciously affected the three media outputs I co-produced during my time as a graduate student. Focusing on the aspects of Convergence culture, namely the renewed relationship between the consumer and the producer, participatory culture, collective intelligence, and knowledge communities, I reflect on my experiences producing the three media outputs while being bound to this environment and aspects, discussing its positive, negative factors, and its limitations. I also discuss how Convergence culture changes under a specific national context, exploring how putting it under a Philippine context transformed its positive factors and aspects into a negative one.