A level playing field? Reflecting on the advantages and challenges of amateur media production under convergence culture

• Main Author: Aranzaso, Chad A.
• Format: text
• Language: English
• Published: Animo Repository 2022
• Subjects: Motion pictures—Production and direction; Jenkins, Henry; Film and Media Studies
• Online Access: https://animorepository.dlsu.edu.ph/etdm_comm/5; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1003&context=etdm_comm
• Institution: De La Salle University

This paper engages the concept of Henry Jenkins’ Convergence culture and how it subconsciously affected the three media outputs I co-produced during my time as a graduate student. Focusing on the aspects of Convergence culture, namely the renewed relationship between the consumer and the producer, participatory culture, collective intelligence, and knowledge communities, I reflect on my experiences producing the three media outputs while being bound to this environment and aspects, discussing its positive, negative factors, and its limitations. I also discuss how Convergence culture changes under a specific national context, exploring how putting it under a Philippine context transformed its positive factors and aspects into a negative one.