Science for the people: Exploring Filipino organization’s science communication models in the forest products utilization industry
Drawing from Trench’s framework, this study investigated the dominant science communication (SciComm) models of the Department of Science and Technology-Forest Products Research and Development Institute’s (DOST-FPRDI) SciComm practices. Through the forest products R&D promotions in pre-pandemic...
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| Format: | text |
| Language: | English |
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Animo Repository
2024
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| Online Access: | https://animorepository.dlsu.edu.ph/etdm_comm/14 https://animorepository.dlsu.edu.ph/context/etdm_comm/article/1013/viewcontent/2024_Bitao_Science_for_the_people__Exploring_Filipino_organization_Full_text.pdf |
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| Institution: | De La Salle University |
| Language: | English |
| Summary: | Drawing from Trench’s framework, this study investigated the dominant science communication (SciComm) models of the Department of Science and Technology-Forest Products Research and Development Institute’s (DOST-FPRDI) SciComm practices. Through the forest products R&D promotions in pre-pandemic, pandemic, and post-pandemic, across the DOST-FPRDI’s three core divisions, this study found that the dialogue model dominates the Institute’s SciComm practices. It also revealed that a) SciComm models coexist through the hybridization of face-to-face and virtual conduct of communication activities, b) the emergence of a communication model partially unique to DOST-FPRDI, c) organizational policy influences the dominance of a SciComm model, and d) science’s orientation to the public is linked with the mode of communication. This study likewise produced a two-part video to inform DOST-FPRDI management and researchers on SciComm models and the results with theoretical and literature-based explanations. |
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