Science for the people: Exploring Filipino organization’s science communication models in the forest products utilization industry

• Main Author: Bitao, Kathleen Joy B.
• Format: text
• Language: English
• Published: Animo Repository 2024
• Subjects: Communication in science > Philippines; Forest products industry; Communication in organizations; Film and Media Studies; Organizational Communication
• Online Access: https://animorepository.dlsu.edu.ph/etdm_comm/14; https://animorepository.dlsu.edu.ph/context/etdm_comm/article/1013/viewcontent/2024_Bitao_Science_for_the_people__Exploring_Filipino_organization_Full_text.pdf
• Institution: De La Salle University

Drawing from Trench’s framework, this study investigated the dominant science communication (SciComm) models of the Department of Science and Technology-Forest Products Research and Development Institute’s (DOST-FPRDI) SciComm practices. Through the forest products R&D promotions in pre-pandemic, pandemic, and post-pandemic, across the DOST-FPRDI’s three core divisions, this study found that the dialogue model dominates the Institute’s SciComm practices. It also revealed that a) SciComm models coexist through the hybridization of face-to-face and virtual conduct of communication activities, b) the emergence of a communication model partially unique to DOST-FPRDI, c) organizational policy influences the dominance of a SciComm model, and d) science’s orientation to the public is linked with the mode of communication. This study likewise produced a two-part video to inform DOST-FPRDI management and researchers on SciComm models and the results with theoretical and literature-based explanations.