An in-depth analysis of crisis management of selected microenterprises in NCR providing non-essential wellness services during the time of the pandemic

• Main Author: Leoncio, Kathleen M.
• Format: text
• Language: English
• Published: Animo Repository 2022
• Subjects: Small business—Management; Crisis management; Organizational resilience; Technological innovations; Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etdm_dsi/6; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1006&context=etdm_dsi
• Institution: De La Salle University

The COVID-19 pandemic has created a crisis among businesses globally, affecting particularly, the microenterprise sector which is the most vulnerable sector because of its limited resources. The aim of the study is to check how Crisis Management Plan is also applicable to selected microenterprises p...