The self-orientalist projection of Japan's brand image: Parallelism in its foreign cultural policy in the Philippines and Indonesia
Japan has been juxtaposing the world’s understanding of its Oriental background in making known its “authentic” Japanese voice, and scholarly criticisms point to Japan’s identity as unnatural and overly idealized. The study applied Self-Orientalism to analyze its brand image and authentic self. It c...
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Main Author: | Suñaz, Alexia Anne M. |
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Format: | text |
Language: | English |
Published: |
Animo Repository
2024
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Subjects: | |
Online Access: | https://animorepository.dlsu.edu.ph/etdm_intlstud/38 https://animorepository.dlsu.edu.ph/context/etdm_intlstud/article/1037/viewcontent/Sunaz_The_Self_Orientalist_Projection_of_Japans_Brand_Image_Full_text.pdf |
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Institution: | De La Salle University |
Language: | English |
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