The self-orientalist projection of Japan's brand image: Parallelism in its foreign cultural policy in the Philippines and Indonesia

• Main Author: Suñaz, Alexia Anne M.
• Format: text
• Language: English
• Published: Animo Repository 2024
• Subjects: Japan—Foreign relations—Philippines; Japan—Foreign relations—Indonesia; Cultural diplomacy—Japan; Cultural policy; Branding (Marketing); Asian Studies
• Online Access: https://animorepository.dlsu.edu.ph/etdm_intlstud/38; https://animorepository.dlsu.edu.ph/context/etdm_intlstud/article/1037/viewcontent/Sunaz_The_Self_Orientalist_Projection_of_Japans_Brand_Image_Full_text.pdf
• Institution: De La Salle University

Japan has been juxtaposing the world’s understanding of its Oriental background in making known its “authentic” Japanese voice, and scholarly criticisms point to Japan’s identity as unnatural and overly idealized. The study applied Self-Orientalism to analyze its brand image and authentic self. It c...