One RLC: Building a strong and unified sales culture from a decade of disparity

This Insider Action Research unified the culture of the Sales Department of Robinsons Land Residential Division, aligned the purpose with the revised value proposition of the new brand, and ensured that a servant leadership culture is fostered and sustained for the years to come. Culture in the work...

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Bibliographic Details
Main Author: Cootauco, Ma. Mercedes
Format: text
Language:English
Published: Animo Repository 2021
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etdm_manorg/16
https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1004/viewcontent/Cootauco2.pdf
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Institution: De La Salle University
Language: English