One RLC: Building a strong and unified sales culture from a decade of disparity

• Main Author: Cootauco, Ma. Mercedes
• Format: text
• Language: English
• Published: Animo Repository 2021
• Subjects: Corporate culture; Servant leadership; Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etdm_manorg/16; https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1004/viewcontent/Cootauco2.pdf
• Institution: De La Salle University

This Insider Action Research unified the culture of the Sales Department of Robinsons Land Residential Division, aligned the purpose with the revised value proposition of the new brand, and ensured that a servant leadership culture is fostered and sustained for the years to come. Culture in the work...