Action research on building a stabilization initiative in response to a crisis

• Main Author: Bermudez, Marc Lester A.
• Format: text
• Language: English
• Published: Animo Repository 2021
• Subjects: Family-owned business enterprises; Organizational resilience; Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etdm_manorg/23; https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1013/viewcontent/Bermudez3.1.pdf
• Institution: De La Salle University

The insider action research (IAR) is about building a stabilization initiative in response to COVID-19 for a micro, family-owned business, Azriel Gel-Pack. The IAR provided me an opportunity to fulfill my current role as marketing lead of the company and an action researcher at the same time for my...