Action research on building a stabilization initiative in response to a crisis

• المؤلف الرئيسي: Bermudez, Marc Lester A.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2021
• الموضوعات: Family-owned business enterprises; Organizational resilience; Business Administration, Management, and Operations
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etdm_manorg/23; https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1013/viewcontent/Bermudez3.1.pdf
• المؤسسة: De La Salle University

The insider action research (IAR) is about building a stabilization initiative in response to COVID-19 for a micro, family-owned business, Azriel Gel-Pack. The IAR provided me an opportunity to fulfill my current role as marketing lead of the company and an action researcher at the same time for my...