Mitigating the decrease in business capital of Frequent Flyers Co.

• Main Author: Villanueva, Josephine M.
• Format: text
• Language: English
• Published: Animo Repository 2021
• Subjects: Small business—Philippines > Finance; Capital > Philippines; Internet marketing > Philippines; Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etdm_manorg/37; https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1067/viewcontent/villanueva2.pdf
• Institution: De La Salle University

The purpose of this integrative action research is to mitigate the depletion of the business capital of the Frequent Flyers Co. (FFC) to allow its continuous operation during and post-pandemic situation. With the uncertainty brought by the COVID-19 pandemic in the micro and small businesses, the res...