Developing client database and improving customer relations as a sales support in a furniture supplier firm

Developing client database and improving customer relations as a sales support in a furniture supplier firm

Dynamic market and tight industry competition push SME companies to improve sales performance and sustain positive growth. Technology offers ways to build lasting client relationships to generate more sales. This insider action research aimed to increase the sales performance of our family-owned com...

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Bibliographic Details
Main Author: Sampang, Carlo R.
Format: text
Language:English
Published: Animo Repository 2021
Subjects:
Consumers—Philippines > Databases
Customer relations > Philippines
Selling—Furniture > Philippines
Business Administration, Management, and Operations
Online Access:https://animorepository.dlsu.edu.ph/etdm_manorg/35
https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1069/viewcontent/sampang2.pdf
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Institution: De La Salle University
Language: English

Internet

https://animorepository.dlsu.edu.ph/etdm_manorg/35
https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1069/viewcontent/sampang2.pdf

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