Developing client database and improving customer relations as a sales support in a furniture supplier firm

• Main Author: Sampang, Carlo R.
• Format: text
• Language: English
• Published: Animo Repository 2021
• Subjects: Consumers—Philippines > Databases; Customer relations > Philippines; Selling—Furniture > Philippines; Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etdm_manorg/35; https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1069/viewcontent/sampang2.pdf
• Institution: De La Salle University

Dynamic market and tight industry competition push SME companies to improve sales performance and sustain positive growth. Technology offers ways to build lasting client relationships to generate more sales. This insider action research aimed to increase the sales performance of our family-owned com...