Creation and management of a professional association's Facebook page to increase online visibility and awareness

• Main Author: Tugano, Marjun S., III
• Format: text
• Language: English
• Published: Animo Repository 2022
• Subjects: Professional associations—Public relations; Facebook (Electronic resource); Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etdm_manorg/69
• Institution: De La Salle University

This action research addressed the issue of low online visibility and awareness of a professional association, especially in the geoscience community. The main issue was collaboratively determined by several stakeholders, including its members, committee heads, and some Board of Trustees officers, u...