An action research addressing the activation rate of customer sales and service personnel in a branch of Bank ABC

• Main Author: Rapada, Pauline Angela M.
• Format: text
• Language: English
• Published: Animo Repository 2021
• Subjects: Branch banks—Employees—Training of; Banks and banking—Customer services; Selling—Banks and banking; Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etdm_manorg/94; https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1083/viewcontent/AN_ACTION_RESEARCH_ADDRESSING_THE_ACTIVATION_RATE_OF__CUSTOMER_SA_Redacted.pdf
• Institution: De La Salle University

With the changes in the way people bank, Bank ABC has shifted its strategic objectives which included revisiting the role of branch personnel. This action research is about addressing the activation rate of the customer sales and service personnel in Bank ABC's branch. The primary objective of...