Increasing brand awareness of bank's mutual funds

• 主要作者: Galang, Marc Justin L.
• 格式: text
• 語言: English
• 出版: Animo Repository 2021
• 主題: Mutual funds—Marketing
• 在線閱讀: https://animorepository.dlsu.edu.ph/etdm_manorg/85

This Insider Action Research addressed the low level of brand awareness of a bank’s Mutual Funds. Communicating to clients need to be efficient and fast with the use of digital platforms, such as social media, emails, and webinars Our team was guided by several frameworks, particularly, the Customer...