Improving the working efficiency of Marketing Department during the pandemic for ABC Company

• Main Author: Li, Xiang
• Format: text
• Language: English
• Published: Animo Repository 2022
• Subjects: Industrial efficiency; Workflow—Management; COVID-19 Pandemic, 2020- —Influence; Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etdm_manorg/95; https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1108/viewcontent/Improving_the_Working_Efficiency_of_Marketing_Department_during_t_Redacted.pdf
• Institution: De La Salle University

This action research improved the working ineffectiveness in the marketing department during the pandemic by applying the Max Weber bureaucratic management theory and Ryan and Deci’s self-determination theory. The international economy and business model suffered shocks during the COVID-19 pandemic....