Improving the working efficiency of Marketing Department during the pandemic for ABC Company

• المؤلف الرئيسي: Li, Xiang
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2022
• الموضوعات: Industrial efficiency; Workflow—Management; COVID-19 Pandemic, 2020- —Influence; Business Administration, Management, and Operations
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etdm_manorg/95; https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1108/viewcontent/Improving_the_Working_Efficiency_of_Marketing_Department_during_t_Redacted.pdf
• المؤسسة: De La Salle University

This action research improved the working ineffectiveness in the marketing department during the pandemic by applying the Max Weber bureaucratic management theory and Ryan and Deci’s self-determination theory. The international economy and business model suffered shocks during the COVID-19 pandemic....