Improving sales generation and net income for MB’s Bike Shop: An action research

• Main Author: Baluran, Matthew Eli G.
• Format: text
• Language: English
• Published: Animo Repository 2022
• Subjects: Internet marketing; Electronic commerce; Sales management; Business Administration, Management, and Operations; Sales and Merchandising
• Online Access: https://animorepository.dlsu.edu.ph/etdm_manorg/96; https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1109/viewcontent/Improving_Sales_Generation_and_Net_Income_for_MB_s_Bike_Shop__An_Redacted.pdf
• Institution: De La Salle University

This action research was aimed at improving the sales generation and income of an online bicycle shop through the use of social media and e-commerce. In the completed cycles, the shop used online advertising and e-commerce to increase the shop’s online presence. To ensure that the interventions were...