An integrated marketing communications campaign for Philippine Public School Teachers Association

• Main Author: Robes, John Laurence Abulon
• Format: text
• Language: English
• Published: Animo Repository 2021
• Subjects: Philippine Public School Teachers Association > Marketing; Philippine Public School Teachers Association > Public relations; Teachers' unions > Philippines > Marketing; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etdm_market/14; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1004&context=etdm_market
• Institution: De La Salle University

The Philippine Public School Teachers Association, more commonly known as PPSTA, has been in the service of the public school teachers for more than 70 years. However, it has faced its fair share of issues both internal and external; with its most pressing matter at hand is its dwindling number of m...