Integrated marketing communications campaign for Rackuz Crispy Pata and Crispy Ulo

Rackuz is a Casual Dining Restaurant that offers a wide variety of Filipino food choices at affordable prices. Its flagship products are Crispy Pata and Crispy Ulo. The business was severely affected when the government announced several lockdown measures last year due to the ongoing COVID-19 Pandem...

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Bibliographic Details
Main Author: Puzon, Alexandra Daphne C.
Format: text
Language:English
Published: Animo Repository 2021
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etdm_market/31
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Institution: De La Salle University
Language: English
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