Integrated marketing communications campaign for Rackuz Crispy Pata and Crispy Ulo

• 主要作者: Puzon, Alexandra Daphne C.
• 格式: text
• 語言: English
• 出版: Animo Repository 2021
• 主題: Advertising—Restaurants > Philippines; Rackuz Crispy Pata and Crispy Ulo (Philippines) > Marketing; Internet marketing > Philippines; Marketing
• 在線閱讀: https://animorepository.dlsu.edu.ph/etdm_market/31

Rackuz is a Casual Dining Restaurant that offers a wide variety of Filipino food choices at affordable prices. Its flagship products are Crispy Pata and Crispy Ulo. The business was severely affected when the government announced several lockdown measures last year due to the ongoing COVID-19 Pandem...