An integrated marketing communications campaign for Takeoff Travel and Tours

• Main Author: Montallana, Iny M.
• Format: text
• Language: English
• Published: Animo Repository 2023
• Subjects: Tourism—Marketing; Travel agents—Marketing; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etdm_market/92
• Institution: De La Salle University

Takeoff Travel and Tours is a family-owned travel agency based in San Fernando, Pampanga. Founded by Rosiana M. Celis out of her family's passion and enthusiasm for traveling the world. Its mission is to turn dream vacations into reality by providing affordable and personalized travel solutions that cater to each customer's preferences and budget. They offer tour packages, flight ticket bookings, hotel reservations, visa assistance and passport assistance. Customers can reach the business in their office in San Fernando or its official Facebook account. Takeoff Travel and Tours fall under the travel industry, classified under the travel intermediaries category, specifically travel agencies. The industry has been recording annual growth until the COVID-19 pandemic hit in 2020 but is already forecasted to recover in the next 3 years. The Integrated Marketing Communications for Takeoff Travel and Tours is proposed to leverage on the recovery of the tourism industry and help the business recover from loss incurred during the pandemic. The campaign aims to increase the rate of users who are using travel agencies and increase the awareness of Takeoff Travel and Tours amongst the captured market aged 18 years and above belonging to the middle-income class to upper-middle income class. The campaign will focus on the digital marketing approach as it is an untapped distribution channel of the business.