Strategies for the next century

Academic Linkages Director Benison Cu and Enrique Soriano III were invited as speakers during the seminar sponsored by the Association of Marketing Educators (AME). Cu discussed Product Strategies for the Next Century while Soriano lectured on Service Strategies for the Next Century.

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Bibliographic Details
Main Authors: Cu, Benison, Soriano, Enrique, III
Format: text
Published: Animo Repository 1999
Online Access:https://animorepository.dlsu.edu.ph/events_diary/8
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Institution: De La Salle University