Strategies for the next century

• Main Authors: Cu, Benison, Soriano, Enrique, III
• Format: text
• Published: Animo Repository 1999
• Online Access: https://animorepository.dlsu.edu.ph/events_diary/8
• Institution: De La Salle University

Academic Linkages Director Benison Cu and Enrique Soriano III were invited as speakers during the seminar sponsored by the Association of Marketing Educators (AME). Cu discussed Product Strategies for the Next Century while Soriano lectured on Service Strategies for the Next Century.