The Next Growth Strategy for Hallyu: A Comparative Analysis of Global Entertainment Firms

Previous policy approaches on Hallyu have been focused on the role of government engagement, particularly in fostering diversity and equal business opportunities for small-and-medium enterprises (SMEs). However, a more strategic approach to the cultural industries should be implemented by carefully...

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Bibliographic Details
Main Authors: Lee, Yeon W., Kim, Kyuchan
Format: text
Published: Archīum Ateneo 2024
Subjects:
Online Access:https://archium.ateneo.edu/kk/vol1/iss32/6
https://archium.ateneo.edu/context/kk/article/1776/viewcontent/KK_2032_2C_202019_206_20Special_20Forum_20Kritika_20__20Lee_2C_20Kim.pdf
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Institution: Ateneo De Manila University