The Evolved Survival of SM Entertainment in the Chinese Market: Legitimation Strategies and Organizational Survival
AVEX, a Japanese leading entertainment company, decided to withdraw from the Chinese market in 2013 due to its business failure. In contrast, SM Entertainment adapted to the Chinese market and has survived. Organizations are affected by their external environment and implement strategies to adapt an...
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Format: | text |
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Archīum Ateneo
2024
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Online Access: | https://archium.ateneo.edu/kk/vol1/iss29/14 https://archium.ateneo.edu/context/kk/article/2143/viewcontent/_5BKKv00n29_2017_5D_203.7_ForumKritika_Ye_Kang.pdf |
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Institution: | Ateneo De Manila University |