The Next Growth Strategy for Hallyu: A Comparative Analysis of Global Entertainment Firms
Previous policy approaches on Hallyu have been focused on the role of government engagement, particularly in fostering diversity and equal business opportunities for small-and-medium enterprises (SMEs). However, a more strategic approach to the cultural industries should be implemented by carefully...
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| Main Authors: | , |
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| Format: | text |
| Published: |
Archīum Ateneo
2024
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| Subjects: | |
| Online Access: | https://archium.ateneo.edu/kk/vol1/iss32/6 https://archium.ateneo.edu/context/kk/article/1776/viewcontent/KK_2032_2C_202019_206_20Special_20Forum_20Kritika_20__20Lee_2C_20Kim.pdf |
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| Institution: | Ateneo De Manila University |
