Ant Group backed MYbank: People, planet, profit in rural China

Ant Group backed MYbank: People, planet, profit in rural China

This case talks about the 3P (People Planet Profit) strategies of Ant Group backed MYbank, which was established as an online bank in China, as part of Alibaba’s ecosystem, with the vision of providing inclusive finance services to SMEs and farmers in rural China. In April 2022, however, the Chinese...

Full description

Saved in:
Bibliographic Details
Main Authors: WANG, Heli, BHATTACHARYA, Lipika
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2022
Subjects:
strategy
corporate social responsibility
creating shared value
business and society
Microfinance
Agribusiness
Asian Studies
Organizational Behavior and Theory
Strategic Management Policy
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/432
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-22-BATCH%20%5BPDF-Pic%5D/SMU-22-0026%20%5BMYbank%5D/SMU-22-0026%20%5BMYbank%5D.pdf?CT=1667814068434&OR=ItemsView
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/432
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-22-BATCH%20%5BPDF-Pic%5D/SMU-22-0026%20%5BMYbank%5D/SMU-22-0026%20%5BMYbank%5D.pdf?CT=1667814068434&OR=ItemsView

Similar Items