Ant Group backed MYbank: People, planet, profit in rural China
This case talks about the 3P (People Planet Profit) strategies of Ant Group backed MYbank, which was established as an online bank in China, as part of Alibaba’s ecosystem, with the vision of providing inclusive finance services to SMEs and farmers in rural China. In April 2022, however, the Chinese...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2022
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/432 https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-22-BATCH%20%5BPDF-Pic%5D/SMU-22-0026%20%5BMYbank%5D/SMU-22-0026%20%5BMYbank%5D.pdf?CT=1667814068434&OR=ItemsView |
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| Institution: | Singapore Management University |
| Language: | English |