The New Korean Wave in the Middle East and Its Role in the Strategic Approach to Medical Tourism in Korea

The New Korean Wave in the Middle East and Its Role in the Strategic Approach to Medical Tourism in Korea

The “Korean Wave” (known as Hallyu in Korean) describes the phenomenon whereby aspects of Korean culture have become popular globally. By conducting a cross-cultural analysis, this study identifies the status and shifts of Hallyu in the Middle East, and analyzes the factors that have helped it sprea...

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Bibliographic Details
Main Author: Kim, Suwan
Format: text
Published: Archīum Ateneo 2024
Subjects:
cross-cultural understanding
Hallyu
Korean drama
Korean Wave
medical tourism
Middle East
Online Access:https://archium.ateneo.edu/kk/vol1/iss29/13
https://archium.ateneo.edu/context/kk/article/2142/viewcontent/_5BKKv00n29_2017_5D_203.6_ForumKritika_Kim.pdf
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Institution: Ateneo De Manila University

Internet

https://archium.ateneo.edu/kk/vol1/iss29/13
https://archium.ateneo.edu/context/kk/article/2142/viewcontent/_5BKKv00n29_2017_5D_203.6_ForumKritika_Kim.pdf

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