The New Korean Wave in the Middle East and Its Role in the Strategic Approach to Medical Tourism in Korea
The “Korean Wave” (known as Hallyu in Korean) describes the phenomenon whereby aspects of Korean culture have become popular globally. By conducting a cross-cultural analysis, this study identifies the status and shifts of Hallyu in the Middle East, and analyzes the factors that have helped it sprea...
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| Format: | text |
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Archīum Ateneo
2024
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| Online Access: | https://archium.ateneo.edu/kk/vol1/iss29/13 https://archium.ateneo.edu/context/kk/article/2142/viewcontent/_5BKKv00n29_2017_5D_203.6_ForumKritika_Kim.pdf |
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| Institution: | Ateneo De Manila University |