Synergistic Co-operations in the Cosmetic Industry: Learning and Convergence between Firms and Social Media
Hallyu’s creative content, in the form of dramas, music, and movies, has not only expanded and popularized Korean beauty (or K-beauty) products, but has also helped sell Korean fashion and aesthetics throughout the world. This study examines the various success factors behind K-beauty’s competitiven...
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| Format: | text |
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Archīum Ateneo
2024
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| Online Access: | https://archium.ateneo.edu/kk/vol1/iss32/13 https://archium.ateneo.edu/context/kk/article/1783/viewcontent/KK_2032_2C_202019_2013_20Special_20Forum_20Kritika_20__20Lee.pdf |
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| Institution: | Ateneo De Manila University |