Understanding the Potential for a Hallyu “Backlash” in Southeast Asia: A Case Study of Consumers in Thailand, Malaysia and Philippines

Understanding the Potential for a Hallyu “Backlash” in Southeast Asia: A Case Study of Consumers in Thailand, Malaysia and Philippines

Korean cultural products (known as Hallyu) are now the dominant incarnation of East Asian culture throughout Southeast Asia and have introduced consumers to Korean industry, cosmetics, and culture. Recent work has concentrated heavily upon this region and the new dynamics Southeast Asian countries c...

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Bibliographic Details
Main Authors: Ainslie, Mary Jane, Lipura, Sarah Jane, Lim, Joanne
Format: text
Published: Archīum Ateneo 2018
Subjects:
innovation
anti-Hallyu
soft power
K-pop
K-dramas
Asian Studies
International and Area Studies
Online Access:https://archium.ateneo.edu/korean-stud-faculty-pubs/3
https://archium.ateneo.edu/cgi/viewcontent.cgi?article=1002&context=korean-stud-faculty-pubs
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Institution: Ateneo De Manila University

Internet

https://archium.ateneo.edu/korean-stud-faculty-pubs/3
https://archium.ateneo.edu/cgi/viewcontent.cgi?article=1002&context=korean-stud-faculty-pubs

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