Understanding the Potential for a Hallyu “Backlash” in Southeast Asia: A Case Study of Consumers in Thailand, Malaysia and Philippines

• Main Authors: Ainslie, Mary Jane, Lipura, Sarah Jane, Lim, Joanne
• Format: text
• Published: Archīum Ateneo 2018
• Subjects: innovation; anti-Hallyu; soft power; K-pop; K-dramas; Asian Studies; International and Area Studies
• Online Access: https://archium.ateneo.edu/korean-stud-faculty-pubs/3; https://archium.ateneo.edu/cgi/viewcontent.cgi?article=1002&context=korean-stud-faculty-pubs
• Institution: Ateneo De Manila University

Korean cultural products (known as Hallyu) are now the dominant incarnation of East Asian culture throughout Southeast Asia and have introduced consumers to Korean industry, cosmetics, and culture. Recent work has concentrated heavily upon this region and the new dynamics Southeast Asian countries c...