An experimental study on the significance of campaign tone messages and its impact on the University of Santo Tomas - AB students electorate's socio-political interest

• Main Authors: Murad, Noel Sajud I., Ranalan, Mont Miguel Aynrand R., Sumo, Genia Marie M.
• Format: text
• Published: Animo Repository 2014
• Subjects: Political campaigns—Philippines; Political Science; Public Relations and Advertising
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/10901
• Institution: De La Salle University

In the Philippines. there is very little literature that discuss the significance and the impact of positively toned and negatively toned campaign messages on the voting behavior of the electorates. The researchers hypothesize that negative toned Voter Empowerment Campaigns (VECs) will have a greate...