An experimental study on the significance of campaign tone messages and its impact on the University of Santo Tomas - AB students electorate's socio-political interest
In the Philippines. there is very little literature that discuss the significance and the impact of positively toned and negatively toned campaign messages on the voting behavior of the electorates. The researchers hypothesize that negative toned Voter Empowerment Campaigns (VECs) will have a greate...
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| Main Authors: | , , |
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| Format: | text |
| Published: |
Animo Repository
2014
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/faculty_research/10901 |
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| Institution: | De La Salle University |