We-commerce: A study on Filipino consumers trading in a social context through online closed community groups (CCGs)

• Main Authors: Jordan, Chiara Marie R., Obra, Kristina Pauline B.
• Format: text
• Published: Animo Repository 2020
• Subjects: Electronic commerce—Philippines; Online social networks—Philippines; E-Commerce; Social Media
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/10905
• Institution: De La Salle University

With the rise of e-commerce, much innovation has taken place in various forms, be it the retailer websites, brand websites, or online shopping applications wherein the bulk of online trading transpires. However, it should be recognized that consumers may place value on other factors of which one or...