Cost stickiness: A decade hence
A decade after Anderson, Banker and Janakiraman's (2003) or ABJ study on cost stickiness was published, this study reviews and analyzes the growing body of literature. In their seminal work, ABJ (2003) hypothesized that many costs arise and move as a result of deliberate resource commitment dec...
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| Format: | text |
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Animo Repository
2015
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| Online Access: | https://animorepository.dlsu.edu.ph/faculty_research/13610 |
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| Institution: | De La Salle University |