Cost stickiness: A decade hence

A decade after Anderson, Banker and Janakiraman's (2003) or ABJ study on cost stickiness was published, this study reviews and analyzes the growing body of literature. In their seminal work, ABJ (2003) hypothesized that many costs arise and move as a result of deliberate resource commitment dec...

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Bibliographic Details
Main Author: Uy, Arnel Onesimo
Format: text
Published: Animo Repository 2015
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/faculty_research/13610
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Institution: De La Salle University
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