Entrepreneurial opportunity recognition through a market segmentation of a selected Filipino youth market
Youth travel is of special interest because a considerable number of Filipinos belong to the youth population. By focusing on the youth market, tourism enterprises can maximize considerable business opportunities. This study, using several known motivations and activity preferences of travellers, id...
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| Format: | text |
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Animo Repository
2012
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| Online Access: | https://animorepository.dlsu.edu.ph/faculty_research/13365 |
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| Institution: | De La Salle University |