We’re engaged!: Analyzing social media content and engagement-– The Benilde LRC experience

• Main Author: Fredeluces, Roselle Maestro
• Format: text
• Published: Animo Repository 2022
• Subjects: Libraries and social media—Philippines; Academic libraries—Internet marketing—Philippines; Library and Information Science
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/11756
• Institution: De La Salle University

This study aimed to investigate the adoption of social media by the Br. Fidelis Leddy Learning Resource Center as a means to intensify library marketing efforts during the COVID-19 pandemic. It sought to document the LRC Goes Social Project, examine the post types and posting patterns on LRC’s Faceb...