Determinants of purchase intention towards social enterprise personal care brands: A PLS-SEM approach

• Main Authors: Aure, Patrick Adriel H., Lopez, Christian James B., Santana, Alyanna Marie C., Tan, Lorraine Nicole S., Villaflor, Shaniel Ginn R., Dui, Rayan P., Paredes, Miguel Paolo L.
• Format: text
• Published: Animo Repository 2020
• Subjects: Consumer behavior; Purchasing; Sales and Merchandising
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/430
• Institution: De La Salle University

This research is interested in understanding, based on a modified conceptual model derived from the theory of planned behavior, what drives purchase intention of personal care products from social enterprises based on the perspective of working millennials. This study employed a correlational resear...