Determinants of purchase intention towards social enterprise personal care brands: A PLS-SEM approach
This research is interested in understanding, based on a modified conceptual model derived from the theory of planned behavior, what drives purchase intention of personal care products from social enterprises based on the perspective of working millennials. This study employed a correlational resear...
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| Main Authors: | , , , , , , |
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| Format: | text |
| Published: |
Animo Repository
2020
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/faculty_research/430 |
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| Institution: | De La Salle University |
