Determinants of purchase intention towards social enterprise personal care brands: A PLS-SEM approach

• المؤلفون الرئيسيون: Aure, Patrick Adriel H., Lopez, Christian James B., Santana, Alyanna Marie C., Tan, Lorraine Nicole S., Villaflor, Shaniel Ginn R., Dui, Rayan P., Paredes, Miguel Paolo L.
• التنسيق: text
• منشور في: Animo Repository 2020
• الموضوعات: Consumer behavior; Purchasing; Sales and Merchandising
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/faculty_research/430

This research is interested in understanding, based on a modified conceptual model derived from the theory of planned behavior, what drives purchase intention of personal care products from social enterprises based on the perspective of working millennials. This study employed a correlational resear...