Entrepreneurial challenges in the current Philippine independent cinema scene

• Main Author: Casaje, Carlito P.
• Format: text
• Published: Animo Repository 2011
• Subjects: Independent films—Philippines; Motion picture industry—Philippines; Film and Media Studies
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/12859
• Institution: De La Salle University

This paper sought to research the probable ways by which independent films can be successfully marketed and become a potential moneymaker despite its seemingly non-commercially viable and hardly explored marketable qualities. It was also tackled in this paper out-of-the-box entrepreneurial strategies in promotions, marketing, advertising, sales and distribution of these independent films. It also analyzed the experiences of produce/filmmakers who continuously do their best to reconcile the 'aesthetic' and the 'commercial' aspects of the film in order to survive box office challenges, not to mention formulations and implementations of a specialized cooperative which has so far gained ground in displaying entrepreneurial promise for the future of independent cinema.