Entrepreneurial challenges in the current Philippine independent cinema scene

• Main Author: Casaje, Carlito P.
• Format: text
• Published: Animo Repository 2011
• Subjects: Independent films—Philippines; Motion picture industry—Philippines; Film and Media Studies
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/12859
• Institution: De La Salle University

This paper sought to research the probable ways by which independent films can be successfully marketed and become a potential moneymaker despite its seemingly non-commercially viable and hardly explored marketable qualities. It was also tackled in this paper out-of-the-box entrepreneurial strategie...