Promoting DLSU brand identity through special publications

• Main Author: Carlos, Maria Ruby A.
• Format: text
• Published: Animo Repository 2013
• Subjects: Branding (Marketing); Publications; De La Salle University (Philippines); Advertising and Promotion Management; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/13435
• Institution: De La Salle University

This paper discusses the special publications produced by the Office of Strategic Communication of De La Salle University. As a marketing tools, these publications help promote DLSU's brand identity. A special set launched in DLSU's centennial year focused on the University's core functions: teaching (in Revolve), research (in Evolve), and community engagement (in Involved). Questions, another special publication to help sustain and support other marketing efforts, focused on research. This was launched in March 2013.The study highlights the continued relevance of print material in reaching DLSU's various linkages including local and foreign universities, research centers, government agencies, businesses, embassies, organizations advocating education, and the DLSU alumni network.