Promoting DLSU brand identity through special publications

• Main Author: Carlos, Maria Ruby A.
• Format: text
• Published: Animo Repository 2013
• Subjects: Branding (Marketing); Publications; De La Salle University (Philippines); Advertising and Promotion Management; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/13435
• Institution: De La Salle University

This paper discusses the special publications produced by the Office of Strategic Communication of De La Salle University. As a marketing tools, these publications help promote DLSU's brand identity. A special set launched in DLSU's centennial year focused on the University's core fun...